I don’t really get the (PRODUCT)RED campaign. Looking at How (RED) Works, I have to wonder why, if they’re serious about this, Apple doesn’t donate $10 from the sale of every iPod nano rather than just the (RED) ones.
Well, maybe it’s to better raise awareness. Though, couldn’t they still have all the (RED) hype and donate $10 from the sale of every iPod nano? In fact, wouldn’t that provide even more opportunities to hype it even more?
Well, perhaps it brings people to new products. Though, if somebody is going to buy an iPod nano because of (RED), aren’t they even more likely to buy one if Apple still donates the $10 even if they prefer a blue one?