That’s good. Some people say the apology wasn’t necessary, but it was. If you buy a Kindle and content for it, you want to feel like you have control of your property.
(People don’t think of intellectual property as only licensed, and Amazon must deal with customer perception even if it is legally wrong. Not to mention that I’m not convinced that what’s legal is what’s right here.)
Of course, the apology isn’t as important as follow-through.
On another note: For some reason it surprised me that Bezos has an Amazon wish list and submits product reviews.