02 February 2012


So, I’m sitting here polishing up some blog posts. I’m grabbing URLs to create hyperlinks. And it strikes me...

It’s taking me longer to create these hyperlinks than it will take you to select some text, search Google, and get to the same page. Not only that, the hyperlinks might grow stale, but a Google search won’t. Heck, Google might turn up more relevant results than what I choose to link to the moment I post. Even after Google, some other even better search engine will be available. For all I know, what you’ll really be interested in following up on won’t even be anything I create a hyperlink for.

Google is making hyperlinks obsolete. But Google is built on hyperlinks. It’s only by analyzing hyperlinks that Google can come up with such good results.


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