If you’d like me to pay your company for video, here’s three ways you can do it.
- Put it on iTunes.
- Create an iOS app for it, and—this is crucial—support AirPlay and wired video out. Do not make me log in with my AT&T credentials unless you are AT&T. I shouldn’t need a cable, satellite, or U-verse subscription to view your content unless you actually are that company. Ensure that I can view your content through this app anywhere in the world where I have a wi-fi connection.
- Partner with Apple to provide your content directly to my Apple TV. The relevant caveats from #2 apply here too.
Wait! Before you start telling my why these things aren’t possible, understand this: I don’t care. If you want my business, figure out how to make it happen. If you can’t, get as close as you can, and I’ll consider it.