Dear Academy Sports + Outdoors:
I came to your website to find out the hours for my local store. Your website could not tell me. In fact, your website couldn’t find my local store.
Also of note: Your website asked if it could use my current location after asking me for my state and zip code. Yet, despite knowing my state, zip code, and current location, it failed to find my local store.
I went elsewhere.
Can you guess why I’m posting this open letter on my blog instead of sending feedback directly to you? Here’s a hint: It also has to do with a failure of your web site.