On the one hand, I certainly expect a developer to know their business better than I do.
On the other hand, this certainly sounds a lot like the same logic I heard from my competitors for not supporting the Mac back-in-the-day (the latter half of the 1990s) when my company was making a third of our profits from the Mac.
It’s ironic that Apple sells its products for a market willing to spend premium prices, yet the App Store has this perceived race-to-the-bottom justified by developers’ skepticism that the same market is willing to pay premium prices.
Microsoft’s and Adobe’s subscriptions do not appeal to me. Although perhaps that has as much to do with my experience as a customer of both companies than with the subscriptions themselves. I’m glad they’re support the iPad, but I want apps from smaller developers too.
Would trials or upgrade pricing or other things “solve” the problem? Surely it could help, but this looks more like a perception problem to me. Although, sometimes the way to address a perception problem is to address the perceived problem. But those “solutions” have their own downsides.
Meanwhile, the Omni Group seems to be doing fine selling iPad apps for $50 each.
As an iPad user, someone who wants good apps, and someone willing to pay for them; this is something I worry about. Whether true or not, how many apps is this conventional wisdom keeping off the platform?