16 August 2007
Web marketing lessons courtesy Wizards of the Coast
If you had a D&D game scheduled for Thursday or Friday night & you went to the Wizards of the Coast web site to download a character sheet or adventure or web enhancement or whatever to use in that game...too bad. You see, they decided to block access to all those useful features of their web site that you may have come to rely on in order to tease you about the announcement of D&D 4th edition. In another brilliant move, the teaser was a countdown. So, of course, when the counter ran out, their web site was overloaded. But that's not all! Part of the announcement was touting their new online service that will be tied to D&D4e. That's right, they touted an online service by orchestrating a server overload. But there's more! Once I got the site to load, I found that with my browser's scrollbar all the way to the left, I still couldn't see the left side of the page. Yes, I could only see "ome" of the "Home" link. Good way to built confidence in your ability to offer a quality online service!