Despite past failures, the US mint is trying once again to promote a $1 coin.
I have to wonder how they measure success or failure.
If they consider success people using dollar coins exactly the way they use dollar bills, I don’t think that makes any sense. People aren’t going to use dollar coins like dollar bills anymore than they use quarters as they use dollar bills. Coins and bills are different, and thus will be used differently.
Which is all moot anyway. Dollar coins don’t need marketing campaigns. If the treasury wants people to use dollar coins instead of dollar bills, all they need to do is stop printing dollar bills.
Of course, some people are against that. Though, they failed to get their legislation passed. Even still, the treasury could only print a token number of dollar bills.