21 May 2009

Arm-chair marketing: Rabbit?

It doesn’t really seem very useful, but for some reason, I want to like Nabaztag, the multipurpose Internet-connected Rabbit. Functionality aside, though, here’s my arm-chair marketing...

1. The name Nabaztag strikes me as the kind of name that is only going to be successful if your product is incredibly compelling.

2. The tag line Rabbit? Calling it a “rabbit” isn’t bad, but “multipurpose Internet-connected Rabbit” isn’t any more informative than the name. Just about any other word that would describe this thing would be better in place of “rabbit”.

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