05 August 2012

Sell me video

If you’d like me to pay your company for video, here’s three ways you can do it.

  1. Put it on iTunes.
  2. Create an iOS app for it, and—this is crucial—support AirPlay and wired video out. Do not make me log in with my AT&T credentials unless you are AT&T. I shouldn’t need a cable, satellite, or U-verse subscription to view your content unless you actually are that company. Ensure that I can view your content through this app anywhere in the world where I have a wi-fi connection.
  3. Partner with Apple to provide your content directly to my Apple TV. The relevant caveats from #2 apply here too.

Wait! Before you start telling my why these things aren’t possible, understand this: I don’t care. If you want my business, figure out how to make it happen. If you can’t, get as close as you can, and I’ll consider it.

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