02 June 2013

Actual conventional wisdom vs. pundit conventional wisdom

Pricing and Profit Consistency and the Halo Effect

The conventional wisdom is to pursue profits by maximizing market share.

Is that really true? In the actual business world, perusing higher margins or niche markets or both seems to be conventional wisdom. Only in the business press is maximizing marketshare the conventional wisdom.

Certainly there are companies that have done well at the maximizing marketshare game, but they are the minority.

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